3-D home movie race set to kick off
Thursday, July 30th 2009, 4:00 AM
'Up' was an enormously successful 3-D movie in 2009.
COMING attractions: 3-D movies in your living room.
When television makers release products that can display 3-D films early next year, the rush will be on to rev up the availability of those films on DVDs and Sony's Blu-ray discs, a high-definition video format ideal for displaying 3-D movies, experts said.
Samsung and LG Electronics will release 3-D-capable TV screens in the U.S. during the first quarter of 2010, DreamWorks Animation CEO Jeffrey Katzenberg said yesterday.
"We have seen demonstrations of what 3-D in the home will look like," Katzenberg said. "There are meaningful technological advances that deliver a high-quality experience at home."
Discs with 3-D movies are no more expensive to produce than standard DVDs, Katzenberg said. Consumers may soon be able to watch 3-D movies in theaters without glasses with technology being developed by Intel, he noted at a media conference in California last week.
Box office sales have increased 10% to $5.98 billion this year, according to researcher Hollywood.com.
The gains have come with increased attendance and higher revenues from 3-D films like DreamWorks' "Monsters Vs. Aliens" and Disney's "Up," which fetch higher ticket prices.
DreamWorks, which produces the "Shrek" movies, reported quarterly results that beat expectations despite lower profits and revenues.
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