Friday, February 20, 2009

TV TECHNOLOGY - The Challenge of 3D


The Challenge of 3D

by Jay Ankeney, 01.27.2009


This is going to be the breakthrough year for 3D, or at least everyone in Hollywood seems convinced of it. There is even a major push to open whole new groups of 3D digital cinema theaters in anticipation of James Cameron's sci-fi spectacular, "Avatar," due to be unleashed in December 2009. 

And despite some surprisingly disparaging remarks from David Hill, chairman and CEO of the Fox Sports Television group, at this past December's 3D Entertainment Summit about the potential of near-term 3D sports broadcasting due to the costs of converting to live 3D TV production, several major experiments showing the feasibility of sending 3D through the ether have already been conducted. But although most industry insiders think of 3D as an acquisition format, editors know that the real challenge in adopting any new medium lies in post production. After all, we sit right at the bottom of the production funnel where all the magic really comes together. However, communication in "z-space" brings with it the need for a whole new grammar in visual storytelling, so throughout the year this column will be concentrating on the aesthetics of 3D as much as the technology behind it. 

THE WAVE OF THE FUTURE 

There have been several eras in cinema history when 3D slid off the screens as a passing fad, but today's capability of shooting each "eye" with HD cameras has enabled the success of modern live action 3D productions. One of the first to tackle this kind of 3D was James Stewart, producer/ director at Geneva Film Co. in Toronto, who shot the first commercial in digital 3D back in 2005 to boost the product launch of the Toyota Tacoma truck. 

DreamWorks' 3D production "Monsters vs. Aliens" will hit theaters in March. ©DreamWorks Animation
Stewart had seen some 3D tests NHK had shot at the 1998 Nagano Winter Olympics and realized its potential to grab viewers' attention. But Stewart had to find his own way to make the medium communicate the way he wanted.

With no 3D editing software available at the time, Stewart cut his HDCAM tapes shot by cinematographer Peter Anderson in 2D on an offline NLE and then, after compositing the left/right images at FotoKem in Burbank, Calif., had to evaluate the 3D effect in a dual-projector screening theater at the Real D offices in Beverly Hills. 

"The main difference when you are cutting 3D is you need to be very aware of where the convergence point between the two eyes is going to be," Stewart said. "If you cut from a shot with negative parallax (in front of the screen) to a shot with positive parallax (in back of the screen) your eyes will have to snap from one to the other and this can be very irritating. Throughout a 3D film, your eyes are constantly converging and diverging as the material comes off the screen. So when you are editing you have to be conscious of how you are directing the audiences' eyeballs. Bad 3D, after all, can give the audience a headache." 

But Stewart is convinced 3D is the wave of the future. As he says it, "A child born in 2009 will grow up not knowing what 2D is." 

On the forefront of future theatrical 3D productions, Jim Mainard, head of production development at DreamWorks Animation, has been responsible for evaluating the 3D post processes the studio has chosen for releases such as "Monsters vs. Aliens," out in March, and next year's "Shrek Goes Fourth." 

One lesson Mainard has learned is to keep the proportions of the "stereo window" in mind to maximize the depth of the shots. 

"Because human eyes can 'toe in' more than they can 'toe out,' we've learned you can only put about 1/3 of the total perceived image depth behind the screen," he said. "The other 2/3 can be in front. So when we are controlling the 3D convergence during post production, we try to utilize this factor of human perception to create the impact of depth that best tells the story." 

Even the format in which the 3D film is going to be released can affect the impact of a given shot. Mainard refers to this as "edge conflict." 

"Suppose you shoot a foreground character in long shot and cut their heads off with the top of the frame," Mainard said. "In IMAX 3D this may be accepted by the audience because the giant IMAX screen exceeds their natural field of view. But on a standard-sized digital 3D screen the lack of the head can create a discontinuity in the audience's mind. So we have to make adjustments in post with the release medium in mind." 

As to predictions for the future of stereoscopic (glasses-dependent) 3D presentations from a studio perspective, Mainard thinks that within 10 years more than 50 percent of the major feature film releases will be in digital 3D. 

In fact, he feels the medium will be so dominant that people will have their own prescription 3D glasses made and will bring them to the theater. 

NO 3D GLASSES NEEDED 

Between now and the 2009 NAB Show we're going to be enthralled by the innovations manufacturers are going to be giving us for 3D post production. But for editors, many eyes will be on Avid and I've seen a demonstration of where this industry leader is going to be headed to provide 3D editors with the tools they need. 

Avid previewed stereoscopic 3D creative offline editorial technology at the 3D Entertainment Summit, according to Michael Phillips, solutions marketing manager at Avid. 

"We showed an integrated stereoscopic 3D offline environment where editors can continue to work in the Media Composer interface and watch the project in stereoscopic 3D in the cutting room," Phillips said. "Currently, large screen previews require a costly and time-consuming conform process in order to see the project in true form. Avid's approach is to allow offline editors to continue working in a 2D environment for the bulk of editing, eliminating the need to wear 3D glasses all day, but to view the project in stereo 3D on the client monitor in the edit suite." 

One final gem from that crucial 3D Entertainment Summit was a preview of an autostereoscopic (no glasses) 3D display on an Apple iPhone. It's an overlay called the Wazabee 3DeeShell and it was showcased at MacWorld last month. Mobile 3D on an iPhone is just one more example of the impact zspace visualization is going to have on all our communications.

Listen to Jay's Feb. 2 interview about 3D technology on NPR.

Jay Ankeney is a freelance editor and post-production consultant based in Los Angeles. Write him at 220 39th St. (upper), Manhattan Beach, CA 90266 or at JayAnkeney@mac.com.

Cable Assessing Standards for 3D

TV TECHNOLOGY

Cable Assessing Standards for 3D

02.20.2009


The cable industry's engineering association is taking its first steps towards developing a standard for viewing 3D TV over cable networks. 

The engineering committee for the Society of Cable Telecommunications and Engineers (SCTE), which oversees the society's development of technical standards for cable networks, has approved "3D over Cable," a project that will focus on identifying necessary or desirable changes to existing SCTE standard, including transport protocols, for carrying 3D content over cable networks. 

"Although 3D content is available today over cable, the long-term delivery of next generation 3D content will be strengthened by the adoption of uniform engineering and technical criteria," said SCTE Engineering Committee Chair Charlie Kennamer.  To that end, SCTE intends to 
examine new 3D television technology to develop standards that can be used by the cable industry to deliver a more immersive television experience." 

The 3D project will be handled by SCTE's Digital Video Committee (DVS), which will make recommendations on standards and protocol based on the industry's needs. DVS will consider not only cable industry activities, but other industry initiatives, including current work being done by the Society of Television and Motion Picture Engineers, which announced its own 3D standards efforts last summer. 

Approximately 160 cable operators, vendors and allied organizations are SCTE Standards Program members.
 

VANCOUVER SUN - From video games to movies, 3D is on the march

VANCOUVER SUN

From video games to movies, 3D is on the march

 

 
 
 
LAS VEGAS - People wear special glasses to watch 3-D television in the Sony booth at the Las Vegas Convention Center during the 2009 International Consumer Electronics Show January 10, 2009 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 8-11 and is expected to feature 2,700 exhibitors showing off their latest products and services to more than 130,000 attendees.
 

LAS VEGAS - People wear special glasses to watch 3-D television in the Sony booth at the Las Vegas Convention Center during the 2009 International Consumer Electronics Show January 10, 2009 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 8-11 and is expected to feature 2,700 exhibitors showing off their latest products and services to more than 130,000 attendees.

Photograph by: David McNew, Getty Images

LAS VEGAS - Two-dimensional television is so last year.

Viewing in three dimensions is everywhere at the Consumer Electronics Show (CES) -- from webcams to video games to home theater systems -- and some TV manufacturers are betting it could be the biggest thing since high-definition and flat screens.

This year's edition of CES, the world's largest consumer technology showcase, even featured the first national 3D broadcast of a major sporting event, the US college football championship game between Oklahoma and Florida.

Some products -- such as the Minoru 3D Webcam -- may end up being little more than a novelty item, a description which pretty much sums up Hollywood's decades-long flirtation with 3D.

Heavy-hitters led by Japanese electronics giant Panasonic and Oscar-winning director James Cameron, are seeking to change that.

"Make no mistake about it, 3D is not a gimmick any longer," the Titanic director said in a taped message during a presentation at CES of Panasonic's 3D Full High-Definition (HD) home theater system.

"3D is ready for prime-time," said Cameron, who is putting the finishing touches to a 3D movie, Avatar, scheduled for release later this year.

More movie theaters in the United States are equipped to show 3D films in which action threatens to spill out of screens but bringing 3D into the home may still be some ways off.

One of things holding 3D back is the absence of a common standard for 3D content, which in turn is holding back the movie studios which will provide that content.

With its 103-inch plasma display and breathtaking visual effects, Panasonic's 3D Full HD home theater system received rave reviews but a spokesman said there is no firm date for bringing it to the US market.

"It depends on whether or not we can get a format established," said Dan Tarwater. "Panasonic is interested in being able to come to the marketplace with a standard in place rather than venturing out on their own.

"That will involve the cooperation of not only the hardware manufacturers but also the software side of things," he said.

Then there's the little problem of those glasses.

"I don't think it will be a mass market technology until content improves and manufacturers can come up with a way to do 3D without the glasses," said Paul Gagnon, a television market analyst at research firm DisplaySearch.

"There are some demos without glasses, but they have lots of room for improvement," Gagnon said.

The CES coincided this year with a major 3D initiative on another front, the broadcast of the Oklahoma-Florida football game in 3D to some 80 movie theaters in 35 US states.

"It's taken eight years," said Bud Mayo, chief executive of Cinedigm Digital Cinema Corp., a company seeking to turn movie theaters into 3D entertainment centers which would show sports, concerts and other events in three dimensions.

"We've invested hundreds of millions of dollars converting theaters all around the nation and built the satellite network that enabled this to happen," he said.

The 80 theaters showing the football game sold out but the jury's still out on whether the venture will be a success.

The future is less uncertain for 3D video games.

"This is the year 3D goes mainstream," said Ujesh Desai, vice president of GeForce desktop business at computer graphics chip specialty firm NVIDIA, whose demonstrations of 3D video games were a CES highlight.

"I think 3D has a great opportunity as a niche technology at first, for gaming mostly," agreed Gagnon.

John Jacobs, a notebook PC analyst at DisplaySearch, said the 3D video game displays were "off the charts impressive."

"But the challege to me becomes how big are those markets and how many resources do you want to invest?" he said. "The challenge is to go mainstream. But then Ferrari's not mainstream and they make a boatload of money."

Regal Entertainment Earnings Report and 3D Outlook

  • Reuters, Thursday February 19 2009
* EPS ex-items 18 cents vs Wall Street view 26 cents
* Q4 revenue $712 million vs view $726 million
* Shares fall 9 percent (Adds comments from conference call)
By Sue Zeidler

LOS ANGELES, Feb 19 (Reuters) - Regal Entertainment Group, the No.1 U.S. movie theater operator, posted lower-than-expected operating earnings and revenue on Thursday, but presented an upbeat outlook based partly on hopes for 3-D offerings.
Regal, whose shares fell 9 percent, said fourth-quarter net income rose to $30.1 million, or 20 cents a share, from $23.2 million, or 15 cents a share, a year earlier.
Excluding special items, profit was 18 cents a share, far short of analysts' average forecast of 26 cents, according to Reuters Estimates. Revenue rose 18 percent to $711.7 million, shy of the $726.4 million average forecast.
Still, CEO Mike Campbell said he was upbeat about 2009, based on a strong film slate and the rollout of several 3-D films, which are expected to command premium ticket prices.
"We believe the 3-D film slate, which includes approximately 45 future films -- that breaks down to 18 films in 2009, 16 listed films in 2010, and 11 films already listed in 3D for 2011 -- will create significant incremental margin opportunity," he said on a conference call.
Campbell said year-to-date industry-wide box office receipts were up 15 percent through the most recent weekend in February versus the same period last year.
Wedbush Morgan Securities analyst Chris White said the revenue shortfall reflected lower-than-expected attendance. Regal said total attendance rose 15.8 percent, but White put the increase at 8.7 percent when adjusted for screen count.
"This came in below our comparable 11 percent gain in attendance-per-average-screen estimate," White said, noting Regal's core attendance trends have lagged the industry in recent quarters.
Campbell said a $1 billion plan to upgrade 20,000 screens, involving Hollywood studios and exhibitors including Regal, remained on hold due to tight credit market conditions.
Once outfitted with digital projectors, theaters can then add on 3-D capability.
There are now about 1,700 3-D screens industry-wide.
Regal expects to have a minimum of 232 3-D screens in time for DreamWorks Animation's "Monsters vs Aliens" release on March 27.
David Miller, an analyst with Caris & Co, said Regal may have to raise additional capital to finance the conversion if studios do not finance the conversion as expected.
NATIONAL AMUSEMENTS
Campbell said he would review National Amusements Inc's theater assets if they were put on the market, but noted that financing for such an acquisition remained difficult.
"Historically as a company, Regal has been a major acquirer of properties for two decades now, and as a result we have an opportunity to review most anything that is available on the market. That would include, you know, probably National Amusements," he told analysts on the call.
"But bottom line in this environment...clearly financing would be an issue," he said.
Regal ended the quarter with about $170 million in cash and a total debt balance of about $2 billion.
National Amusements is valued by analysts at about $500 million to $700 million.
Asked if Regal would consider buying any of National Amusements' overseas assets, Campbell said the company has been content to be a domestic operator. Regal would likely be "more conservative than not" in the current environment, he said.
Most of National Amusements' screens are concentrated in New England, the mid-Atlantic states and the Midwest.
Another possible bidder could be Cinemark Holdings Inc, according to analysts.
Regal Chief Financial Officer Amy Miles forecast 2009 capital expenditures in the range of about $85 to $100 million, with asset sales in the $5 million range.
For 2009, Regal expects to open three to five theaters, with 50 to 75 screens, and close 10 to 15 theaters with 75 to 100 screens. This would result in a theater count of about 545 and a screen count of 6,775.
Shares of Regal fell 95 cents to $9.35 on the New York Stock Exchange. (Additional reporting by Franklin Paul in New York; Editing by Ted Kerr)