June 19, 2009 09:00 AM Eastern Daylight Time

Leading 3D Consortiums Team to Advance 3D in the Home

3D@Home Consortium and Korea's 3D Fusion Industry Consortium Partner to Accelerate the Adoption of 3D in Homes Globally

SAN JOSE, Calif.--(BUSINESS WIRE)--The 3D@Home Consortium today announced that it has partnered with Korea's 3D Fusion Industry Consortium (3DFIC) to further the development and adoption of 3D technology in the home. The 3D@Home Consortium and 3DFIC will seal their formal Liaison agreement today at a ceremony in Washington, D.C., attended by officials from the Korean government, leading consumer electronics manufacturers and representatives from each respective 3D organization.

The partnership between the 3D@Home Consortium and 3DFIC will help facilitate the development of global standards that will lead to the successful commercialization of 3D home entertainment products and content, including HDTVs, set-top boxes, optical disc players, movies, games and television programs. Such standards can ensure content, media formats and playback devices are all developed to be interoperable with one another, as well as deliver the quality experience needed to drive the widespread adoption of 3D among mainstream consumers.

"Both the 3D@Home Consortium and 3DFIC share a common goal of ensuring 3D is successfully introduced and embraced by content creation community and consumers around the globe," said Rick Dean, chairman of the 3D@Home Consortium. "Working together with the 3DFIC membership, we will tackle the technical challenges faced by artists and electronics manufacturers in transforming the vision of home 3D into a reality."

The 3D@Home Consortium and 3DFIC will establish joint workshops and exhibitions at industry conferences and other venues, and will co-develop educational resources for consumers and industry professionals to keep abreast about developments in home 3D technology. The two groups will also share research and information to encourage the development and validation of content authoring processes, device test and measurement procedures, and principles and guidelines for interoperability.

More than 40 organizations from Asia, Europe and North America are members of 3D@Home, including board and leadership level companies Eutelsat, Intel, LG Electronics, Mitsubishi Electronics of America, Samsung, Sigma, Sony Electronics, Turner Broadcasting, Walt Disney Studios Home Entertainment and XpanD. Members of the 3DFIC include leading Korean electronics manufacturers, such as Samsung and LG Electronics.

About 3D@Home Consortium – The 3D@Home Consortium is committed to ensuring the best possible viewing experience as 3D technology and content moves into home entertainment. The consortium accomplishes its mission through regular meetings and other communication of the 40+ members from across the globe and involved in all segments of the 3D industry. The consortium has established formal liaison relationships with many standards bodies and other groups with related missions and complimentary goals. More information is available at the consortium's website – www.3DatHome.org.