Monday, March 16, 2009

Can You Make a Live-Action 3D Movie on a Budget?

This summer's release of Journey to the Center of the Earth 3D will help answer some questions about the business model for live-action 3D, but it's doubtful that anyone has pushed the low-budget envelope quite as far as the crew behind Dark Country, a 3D thriller from Stage 6, a new distribution label within Sony Pictures for low-budget films. With a reported budget of just $7 million, director/actor Thomas Jane, cinematographer Geoff Boyle, and the team at digital-3D specialist Paradise FX had their work cut out for them.

That work included constructing what may be the world's smallest 3D camera rig—small enough to be mounted inside the new MK-V AR camera-stabilization system, a Steadicam-like rig that allows the operator to switch from high-mode operation (with the camera on top of the rig) to low-mode operation (with the camera picking up extreme low-angle shots from the rig's low end) in the same shot. That's where the SI-2K Mini—a 2K optical block about the size of a cigarette pack—came in. 

"When you think of 3D, you think of a camera half the size of a VW bug, and of Alfred Hitchcock literally digging trenches in the studio to film Dial M for Murder," director Thomas Jane tells Film & Video. "In the past, you were very limited by a 3D camera. But in this film, we were extremely mobile. Most filmgoers will probably take it for granted. They won't realize all the new ground that we've broken with this." Dark Country also used a stereo rig with Red cameras, but because it was very heavy and hard to fit into tight spaces, the smaller and lighter SI rig was used for Steadicam-style shots.

Jane calls Dark Country a "film noir psychological thriller," and says it's great subject matter for 3D. As an example, he cites the film's key location — the interior of a baby-blue 1961 Dodge Polera. "When we put the camera in the back seat of the car, you feel like you're in the back seat," he says. "You have the background, which is the landscape out in front of you; the midground, which is the bonnet of the car and the windshield; and the foreground is your subjects, the people and the seats. This enhances the stereoscopic effect. The idea of getting inside people's heads and creating a universe the audience can really feel like they're participating in was the challenge of making Dark Country."

So what is it about a low-budget thriller that demanded all this cutting-edge hardware? Jane doesn't hesitate to describe one shot that made it all worthwhile. "We did a shot where we tracked along with a character, did a 360-degree move around the car as he got into the car, and then the car took off out of the parking lot and onto the highway, disappearing into the mountains," he says. "We ended in a big, wide high shot — we had to build a ramp. Our MK-V operator followed me out of the restaurant, went all the way around the car, then followed the car, ran behind the car as the car exited the parking lot, and then, as we exited on the highway, walked up a 40-foot ramp that we constructed to get this big, high vista. 

"Of course, we shot it all in stereo. It proved to be quite challenging, but it's really effective when you see the final shot. It's great, because you start on a rather close subject, and then as the car takes off we get farther and farther away and end up on this wide, beautiful vista."

Workflow

No matter how great the subject is, 3D isn't easy. With the exception of cinematographer Geoff Boyle and A-camera operator Howard Smith—who wielded the MK-V AR rig—the entire camera department on location was affiliated with Paradise FX, a Van Nuys production company that's been doing 3D work for more than 15 years, and digital 3D for almost nine, according to Jim Hays, digital workflow supervisor. That meant the company had the knowhow to make connections between production and post-production workflows, which is key to making the process work.

To date, Hays says, 3D workflows handled by Paradise FX have largely involved Final Cut Pro and After Effects, partly because those tools are friendly to lower-budget productions. For Dark Country, however, Paradise decided to work with Iridas SpeedGrade—partly because Iridas was compatible with the CineForm RAW codec out by the SI-2K Minis, but also because it had a built-in feature to automatically flip one of the two eyes when stereo footage is dropped on the timeline. (The mirror used in the 3D beam-splitter rig reverses one of the two camera images during acquisition.) "None of the tools that we had before would allow us to do that," Hays says. "That was the biggest help in terms of working with the footage on location in Albuquerque."

Small and light as it was, that's not to say the SI-2K Mini stereo rig was a breeze to work with. For one thing, the first-generation camera-control and recording system was fairly primitive, with separate gigabit Ethernet cables running to two different laptop systems that were mounted on a board that had to be kept near the camera operator. Each computer recorded one of the two stereo views, including Iridas .Look files (metadata for non-destructive color grading), in the CineForm RAW format. (Silicon Imaging has since demonstrated a new version of the control-and-recording system, dubbed SiliconDVR, that will record the footage from both cameras to a single system via gigabit Ethernet.) 

Although SpeedGrade could feed a Samsung DLP screen for 3D playback using active stereo glasses, it was still difficult to organize a timely schedule for viewing dailies on the time-strapped, low-budget production. "It was a very grueling struggle to make Dark Country on budget, and everyone had to do a lot more than would normally be expected of them," explains Hays. "They didn't get a chance to see the 3D dailies until about a week into production, mostly because of time commitments. But once they saw it on the Samsung DLP TV that we took there, the people who hadn't been involved in 3D before got it. It's an intangible benefit."

'Free-Viewing' in 3D

For a dedicated 3D buff like Jane, however, there were ways of checking his work in stereo as he went along. "With the Red cameras, we had a live image in stereo—we had a monitor on the camera so we could put on polarized glasses and see the image, which was really great," he recalls. "But with the SI cameras, we just had the two images on the laptops that were nailed to this goddamned board, and because of our budget we didn't have a monitor that could flip [the images] back and forth in stereo.

"We ended up free-viewing," he says, referring to an age-old tactic for merging a side-by-side stereo image pair by working your eye muscles to overlap two images and create a fused 3D image. "Some people can do it more easily than others. Fortunately, I had some experience, so I could check the stereo in an image if I crossed my eyes. It was really primitive, but it worked."

"We were basically beta-testing these new systems," Jane continues. "Different problems arose through production, all of which we were able to solve, but it slowed us down a little bit. Future productions will benefit from the ground that we broke. The second-generation SI-2K Mini cameras and the MK-V system will be tetherless. The capturing systems will be on board, and hopefully the motors will get smaller. What we want is ease of use. We want to be able to use the system just as quickly and conveniently as we would a 2D rig."

So what is the prognosis for stereo filmmaking on a budget? Iridas CEO Lin Kayser is bullish, encouraged by what he sees in the marketplace. "I think it was last year at IBC, when I walked through the aisles and saw all the 3D playback technology being presented, that it struck me that this is a totally different situation than [the previous big surge in 3D production] 50 years ago," he says. "There are so many technologies converging that allow you to see stereo on the screen that I think it's here to stay. To prove the point, we've got this wonderful little small-budget movie, Dark Country. It shows that the tools have evolved to a point where even if you don't have a big budget, you can work with them."

Hays is a little more cautious. "I think a number of 3D features will be made this year in the $10 to $20 million range," he says. "I'm not sure if it's possible to repeat it on the budget Dark Country was made on. Bob Johnston, one of our executive producers, works really hard with people on a scenario to transition from a 2D budget to a 3D budget with the tools we have. What it takes to create not only a 2D movie—because, obviously, every 3D movie can be a 2D movie—but also the 3D movie as well, with all the potential additional revenue associated with that.

"When people see good live-action movies in 3D in the theater, it's really going to be a turning point. But the material is not out there. Journey to the Center of the Earth 3D, the first 3D digital live-action feature, is coming out in July, and hopefully Dark Country will come out later this year. But 3D so far has been mostly for children. And when adults go and see that they can enjoy a movie in 3D even better than they can a standard 2D movie, that's when you're going to see an additional push in the market."

 

Thursday, March 12, 2009

Keane to make history with 3D web broadcast

From Times Online
March 12, 2009
Keane to make history with 3D web broadcast

(Max Bodson)
Keane will make history with their 3D broadcast
Patrick Foster, Media Correspondent
Multi-million selling British band Keane are to enter the history
books by making the first live broadcast over the internet in 3D.

Keane, whose three number one albums have sold nearly ten million
copies worldwide, will perform for 20 minutes on April 2, at Abbey
Road, from the studio where the Beatles made the world's first live
satellite broadcast, in 1967. The event will cost nearly £100,000 to
produce and has been in development for six months.

The band will play four tracks from their latest album, Perfect
Symmetry, which viewers will be able to see in 3D on their monitor
screens by wearing anaglyph glasses, with red and blue frames, which
will be given away with their latest single, Better Than This,
released next week.

The desire to bring 3D technology to the home, considered the Holy
Grail for television manufacturers and film producers, has stepped up
in the past couple of years, with Sky pouring money into research and
development of the format. A number of television manufacturers
already have 3D sets on the market, using new methods that require
polarised glasses, rather than the traditional bi-coloured lenses.


That technology can not yet be used over the internet, as computer
monitors are not able to render the images. But now that broadband
internet has become widespread across UK, observers are keen to gauge
public appetite for 3D web broadcasting.

Adam Tudhope, Keane's manager, said: "It's going to be all about 3D in
the not too distant future. The band felt like they wanted to be doing
something when it's at its early stages, and doing it in a way that no
one has ever done before. It's about exploring every single possible
creative outlet.

"They're approaching it like a live music video. They have a large fan
base all over the world and with stuff like this on the internet they
can be everywhere at once."

Keane are known in the music industry for being at the forefront of
technological innovation, and were the first band to release a single
on a USB memory stick, as opposed to a CD, because of the dominance of
the digital format among young people.

Tom Chaplin, lead singer of the band, said: "We believe that the
tradition of rock'n'roll is to always innovate, to bring new ideas and
concepts into music. We hope that this will become a similarly
powerful new way for music to connect people all over the world."

The performance, which will go live on at 8pm on April 2, will also be
the first live broadcast of music in three dimensions. U2 led the way
in the format, releasing a film last year, U2 3D, that featured
footage from nine of their concerts spliced together into what was the
first live-action film to be shot, produced and screened in digital
3D.

Vicki Betihavas, head of Nineteen Fifteen Production, the company
that will produce the broadcast, said she was working with other major
bands to perform in three dimensions.

She said: "3D seems to have a buzz about it. We thought it would be
really cool to up the stakes and take the technology to the next
level, and Abbey Road was the ideal place because of its heritage with
the Beatles satellite performance. That was groundbreaking for its
time."

Wednesday, March 11, 2009

Tuesday, March 10, 2009

Your favorite 3-D movies at home, in all 3 dimensions

Your favorite 3-D movies at home, in all 3 dimensions

CABA SMARTBRIEF | 03/03/2009

Recent 3-D movies such as "Coraline" and "Journey to the Center of the Earth" are eye-popping in movie theaters, but what happens when they hit home systems? Some content makers say all-new equipment is needed, which is not what home viewers want to hear. But Dolby engineers have created an encoding system that compresses a 3-D film onto a disc, which enables it to be encoded onto a Blu-ray disc and played back in 3-D. CNET (03/02)


Monday, February 23, 2009

Business Wire - Market-Leading RealD 3D Cinema System to be Installed in 200 Vue Screens (in the UK)

Vue Entertainment and RealD Announce Exclusive Digital 3D Partnership

Market-Leading RealD 3D Cinema System to be Installed in 200 Vue Screens

LOS ANGELES & LONDON--(BUSINESS WIRE)--Vue Entertainment, the UK's leading developer and operator of state-of-the-art multiplex cinemas, and RealD, the world's leading outfitter of 3D-enabled theatres, announced today that Vue Entertainment will add 200 RealD 3D screens to its circuit.

The rollout of RealD 3D-enabled screens has already begun with an installation at Vue's flagship location in Leicester Square. Additional RealD systems are ready for installation immediately as new screens are added monthly at Vue cinemas.

"Vue prides itself on providing the most compelling cinema experience available and RealD 3D will give our audience a new and exciting way to experience movies," said Tim Richards, CEO of Vue Entertainment. "RealD 3D is the market-leading choice for its remarkable track record of providing a superior viewing experience, something we can't wait to bring to our many locations across the UK."

"We're thrilled to be partnering with Vue to bring tens of millions of moviegoers the unmatched RealD 3D experience," said Michael V. Lewis, chairman and CEO of RealD. "This alliance with the UK's leading exhibitor furthers RealD as the market-leader in the UK and is a reflection of our continued expansion across Europe."

RealD's next-generation 3D technology is deployed across the world's largest 3D platform in 34 countries with over 1,700 screens today and an additional nearly 6,000 screens under contract. Bob Mayson, RealD Europe Ltd. managing director and head of the company's recently opened European headquarters, added, "With a packed slate of upcoming films being released in RealD 3D, we're delighted to be working with Vue Entertainment to bring this global entertainment phenomenon to their circuit."

Vue has 62 cinemas with 607 screens and 134,413 seats which attract over 32 million customers a year. The company is the largest operator of modern multiplex cinemas in the country. It is also the market leader in the critical London market and has the second largest market share in terms of box office in the UK.

CURRENT.com.au - 3D TV is not standing out; Education is the key

CURRENT.com.au  -  3D TV is not standing out; Education is the key

By Grant Shepherd

SYDNEY: Numerous consumer electronics companies are currently producing 3D televisions and many were unveiled at last year's International CES. But 3D TV has received both positive and negative press since the technology was announced, mainly in relation to how it will be received by consumers.

Now a recent joint study conducted by the Consumer Electronics Association (CEA) and the Entertainment and Technology Center at the University of Southern California, has revealed that many consumers are interested in the new technology, but only after they have been educated on the product and experience it first hand for themselves.

The study titled '3-D TV: Where Are We Now and Where Are Consumers?' outlined that 3D technology is well positioned to become a successful part of in-home entertainment, but the category will only grow as more and more people experience the technology for themselves and therefore become more interested in the 3D options available.

The study compares 3D TV to other recent innovations like HD TV, where after a certain amount of time, sufficient exposure to the technology will allow consumers to witness the benefits and be more willing to change their viewing habits in the home.

The technology has been around, in some form or another, for decades and has proven very popular, most commonly in movie theatres.

According to the report, in the past 12 months, nearly 41 million adults in the US have seen a 3D movie in theatres. Of these, nearly 40 per cent said that they would prefer to watch a movie in 3D over 2D.

3D capabilities are also apparently becoming a major purchasing factor for many consumers in the market for new televisions, with 16 per cent of respondents showing interest in watching 3D movies or television shows on their home television. As well as this 14 per cent claimed that they were very interested in playing video games in 3D.

These results reveal that 26 million households in the US are interested in 3D TV technology in the home.

One of the biggest perceived disadvantages of many of the 3D televisions currently on the market is the fact that glasses must be worn to see the benefits of 3D. While companies are currently developing units without the need for glasses, many consumers responded that wearing glasses was not an issue.

More than half of US adults claimed that wearing special headsets or glasses would not have an impact on their purchasing decision.

Another interesting thing to come out of the survey, especially for manufacturers and retailers, is the fact that many consumers were willing to spend more for the technology.

Roughly half of the respondents claimed that they would spend more for a 3D capable television and 15 per cent said that they would pay roughly 25 per cent more for the technology.

Overall the report has demonstrated the huge possibilities for 3D TV in the consumer electronics market and Shawn DuBravac, CEA's economist and director of research, commented "when it comes to 3D technology, seeing is truly believing, today's offerings are changing the way consumers view video content, not unlike the early days of HD TV".

[Mon 23/02/2009 12:08:38]

Sunday, February 22, 2009

ENGADGET - iPoint 3D brings gesture-based inputs to 3D displays

ENGADGET

iPoint 3D brings gesture-based inputs to 3D displays


Just in case you've been parked out under a local stone for the past six months and change, we figured it prudent to let you know that the 3D bandwagon has totally regained momentum. So much momentum, in fact, that the brilliant minds over at Fraunhofer-Gesellschaft have decided to bust out a 3D innovation that actually makes us eager to sink our minds into the elusive third dimension. The iPoint 3D, which we're hoping to get up close and personal with at CeBIT next week, is a technology that enables Earthlings to interact with a 3D display via simple gestures -- all without touching the panel and without those style-smashing 3D glasses. The gurus even go so far as to compare their creation to something you'd see in a science fiction flick, with the heart of it involving a recognition device (usually suspended above the user) and a pair of inbuilt cameras. There's no mention of just how crazy expensive this would be if it were ready for the commercial realm, but we'll try to snag an estimated MSRP for ya next week.

[Via Physorg]