Business Wire - Market-Leading RealD 3D Cinema System to be Installed in 200 Vue Screens (in the UK)

February 23, 2009 01:42 PM Eastern Time  

Vue Entertainment and RealD Announce Exclusive Digital 3D Partnership

Market-Leading RealD 3D Cinema System to be Installed in 200 Vue Screens

LOS ANGELES & LONDON--(BUSINESS WIRE)--Vue Entertainment, the UK's leading developer and operator of state-of-the-art multiplex cinemas, and RealD, the world's leading outfitter of 3D-enabled theatres, announced today that Vue Entertainment will add 200 RealD 3D screens to its circuit.

The rollout of RealD 3D-enabled screens has already begun with an installation at Vue's flagship location in Leicester Square. Additional RealD systems are ready for installation immediately as new screens are added monthly at Vue cinemas.

"Vue prides itself on providing the most compelling cinema experience available and RealD 3D will give our audience a new and exciting way to experience movies," said Tim Richards, CEO of Vue Entertainment. "RealD 3D is the market-leading choice for its remarkable track record of providing a superior viewing experience, something we can't wait to bring to our many locations across the UK."

"We're thrilled to be partnering with Vue to bring tens of millions of moviegoers the unmatched RealD 3D experience," said Michael V. Lewis, chairman and CEO of RealD. "This alliance with the UK's leading exhibitor furthers RealD as the market-leader in the UK and is a reflection of our continued expansion across Europe."

RealD's next-generation 3D technology is deployed across the world's largest 3D platform in 34 countries with over 1,700 screens today and an additional nearly 6,000 screens under contract. Bob Mayson, RealD Europe Ltd. managing director and head of the company's recently opened European headquarters, added, "With a packed slate of upcoming films being released in RealD 3D, we're delighted to be working with Vue Entertainment to bring this global entertainment phenomenon to their circuit."

Vue has 62 cinemas with 607 screens and 134,413 seats which attract over 32 million customers a year. The company is the largest operator of modern multiplex cinemas in the country. It is also the market leader in the critical London market and has the second largest market share in terms of box office in the UK.