Broadcasting ‘must reinvent itself rapidly'

Broadcasting ‘must reinvent itself rapidly’
Chris Forrester

Mark Selby, VP Multimedia at Nokia, says TV, if it is to survive, must reinvent itself rapidly.

Selby is speaking at the upcoming Broadcasting 2017 conference in London (BAFTA, September 27), which looks at the state of broadcasting ten years from now. Selby continued: “The economic, cultural and political implications of failure would be immense. The reinvention is possible but is the appetite for change sufficient?"

Mr Selby’s extensive background at Nokia perfectly qualifies him to speak on the importance of TV to mobiles. But recent experience shows that not all is well in this sector. The collapse of the British Telecom-backed Movio service which forced Virgin Mobile to curtail its own limited TV offering shows that lessons still need to be learnt. Greater education for the consumer on the benefits of video to handsets is also needed.

Mr Selby will also take part in an all-important revenue panel that contains Patrick Parodi, head of amobee mobile advertising, and Robin Truchy, a director at XBox Live Europe. - (c) Rapid TV News 2007